BOS Café Shelf™ Promotion

Where great coffee meets great storytelling.

Turn coffee moments into discovery—and profit from it.

There is something timeless about a café.

The smell of fresh coffee.

• The quiet conversation.

The pause between moments.

Now imagine—right there beside the counter or nestled by the window—a small, beautifully curated shelf of emerging authors. Not mass-market titles. Not algorithm-driven recommendations.

But discovery.

That is the BOS Café Shelf™ promotion at work.

For Café Owners

A simple addition. A meaningful return.

The BOS Café Shelf™ is designed to be:

• Effortless to install.
• Visually appealing.
• Commercially rewarding.
• Community-enhancing.

Here’s how it works for the café.

• BOS supplies a curated selection of titles for you to choose from.
• BOS facilitates the agreement between the author and the café owner (10 titles).
• BOS prints the books and delivers them free of charge.
• BOS provides a compact, branded display kit.
• BOS promotes your café and the book through its website and, in partnership with Indie Books NZ, features you across its catalogue and social media channels.

This includes:

1. Sole book cover placement on the front page with blurb.
2. Featured placement in newsletter with link to your website.
3. One social media post or story.
4. Book cover and blurb added to the author page.

The café retains 100% of book sales revenue.

• No inventory risk.
• No upfront cost.
• Low labour input.

For the café owner, you receive not only high-quality books at no cost, but also:

• Readers linger.
• Conversations happen.
• More coffee and food are consumed.
• Recommendations are shared.
• Books are picked up—and taken home.

This is discovery in its most natural form. An additional revenue stream—wrapped in culture.

For Authors.

From unseen to discovered.

The BOS Café Shelf™ places your book into real, everyday life.

• Not buried online.
• Not competing with millions of titles.
• But placed directly into the hands of readers— in moments when they are relaxed, curious, and open.

A Community Experience.

The BOS Café Shelf™ is more than a retail concept.

It becomes:

1. A talking point among customers.
2. A platform for local and emerging voices.
3. A subtle cultural layer within your café.

Much like an art gallery showcasing an unknown painter, today’s unknown author can become tomorrow’s favourite.

Designed for Simplicity.

We understand café operators are busy.

BOS handles:

1. Title curation.
2. Printing and logistics.
3. Delivery and replenishment.
4. Promotional branding.

You simply:

✔ Display

✔ Sell

✔ Enjoy the return

Commercial Snapshot.

• Zero cost to participate.
• Full retail margin retained by the café.
• Incremental, passive revenue stream.
• 
  

All supported by BOS marketing and the wider Future Words™ ecosystem.

Endorsed by Café Operators

“The BOS Café Shelf is a natural fit for our environment. It adds character, creates

conversation, and delivers a new revenue stream with almost no effort. It’s both

commercially smart and community-driven.”

— Kelly Lowe, National Marketing Manager, Columbus Coffee.

Author Investment

The investment reflects the opportunity for real-world discovery.

• 10-book package: $750 + GST.

(BOS prints 12 books—two for browsing, ten for display/sale.)

If using your own printer or books already printed. 

Reduced to $450 + GST.

Who It’s For

Whether you are:

1. A café owner looking for something distinctive.
2. An author seeking real-world exposure.

The BOS Café Shelf™ offers a place to connect.

Why This Matters

The BOS Café Shelf™ is more than a display. It is:

• A platform for emerging authors.
• A point of discovery for readers.
• A meaningful community contribution.

The Café Bonus Programme says:

“We value your role in that story.”

How to become involved?

1. Register on the website.
2. No additional cost.
3. No forms or administration.

A Growing Network

As more cafés join, the BOS Café Shelf™ becomes:

• A nationwide discovery platform.
• A shared community supporting new voices.
• A network where participation creates opportunity.

Why the BOS Café Shelf™ Works

Because cafés are places of unplanned moments.

No one walks in thinking:

“I will discover a new author today.”

And yet—that is exactly what happens.

Our Belief

The next great author is not waiting to be marketed.

They are waiting to be discovered.

They are found:

1. Picked up in a quiet moment.
2. Shared between friends.
3. Discovered when least expected.

Today’s Discovery. Tomorrow’s Favourite Author.

Questions? -Please refer to the FAQs in the drop-down menu.